koidoz

November 21, 2016

Communication Services

ANGUILLA, B.W.I. / ACCESSWIRE / December 1, 2021 / Kidoz Inc. (TSXV:KIDZ) (the "Company"), mobile AdTech developer and owner of the market leading Kidoz Contextual Ad Network (www.kidoz.net) and the Kidoz Publisher SDK, announced at the annual general meeting the safe programmatic ad sourcing solution "Kidoz Connect".

Also, during the meeting, Kidoz officially launched the Company's COPPA compliant programmatic ad solution: Kidoz Connect. This new product release is a unique programmatic solution providing 'review & monetize' technology to enable open market ad sourcing at scale

Challenge

Brands have great difficulty tracking the impact of digital campaigns and are faced with many product decisions such as packaging, pr brands to survey their exact target audience at scale quickly and affordably.

Solution

Programmatic advertising is the use of automated advertising technology to enable media buying and selling as opposed to traditional direct methods of digital advertising which involve humans interfacing to agree to deal terms.  Kidoz Connect enables any brand, agency or DSP to programmatically reach the Kidoz unique inventory of over 300 million users accessible in a fully COPPA/GDPR compliant manner, through a single point of integration.

 

The Result of Our Work

All amounts are presented in United States dollars and are in accordance with United States Generally Accepted Accounting Principles.
  • Total Revenue of $12,475,480 an increase of 75% over fiscal 2020 Total Revenue of $7,148,029
  • Ad Tech Advertising Revenue of $12,243,866 an increase of 81% over Ad Tech Advertising Revenue of $6,748,064 for fiscal 2020.
  • Adjusted EBITDA of $1,507,951 compared to Adjusted EBITDA of $771,236 in fiscal 2020
  • Net income before tax of $26,346, compared to $48,728 in fiscal 2020.
0.09% CTR
20% less CPA
272% ROI
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