Web Development

Web Development

Web design is a complex subject. Designers and developers have to consider both visual appearance (how the website looks) and functional design (how the website works). With so many things that you need to take into account, the process of design can be tricky. To simplify the task, we’ve prepared this guide for you.

In this guide, we’ll focus on the main principles, heuristics, and approaches that will help you create a great user experience for your website. We’ll start with global things, like user flows (how to define the structure of the website), and then work down to the individual page (what to consider during web page design). We’ll also cover other essential aspects of design, such as mobile considerations and testing.

Designing the user flows

The first thing to consider is your user flow, or the path by which the visitor will navigate through your website. After all, web page design isn’t about creating a collection of individual pages; it’s about creating flows. This path is a series of steps that the visitor takes from the entry point (the first page where they land) toward the specific action you want them to take (typically a conversion action, such as a sign-up, purchase, etc.). The following will help you determine your user flows as you design your website.

Information architecture

Information architecture (IA) is a discipline that allows you to organize information clearly and logically for your visitors. Information architects analyze how users structure information and create a hierarchy that aligns with the user’s expectations. Good IA is a result of solid user research and usability testing.

There are several ways to research user needs. Often, an information architect will take an active part in user interviews, card sorting, and moderated usability testing where they observe how people interact with the existing design and share their opinions on it.

IA is also used to define the site’s navigation and menus. When UX practitioners finish working on a menu, they use another technique called “tree testing” to prove that it will work. Tree testing happens before designing the actual interface


Global navigation

Navigation is a cornerstone of usability. If visitors can’t navigate your website, they will most likely leave. That’s why the navigation on your website should adhere to a few principles:   

Simplicity. Your navigation should help visitors understand how to get around on your site with the fewest clicks possible

Clarity. There shouldn’t be any guessing about what each navigation option means.

  • Consistency. The navigation system should be the same for all pages on the website.

Consider a few things when designing navigation:

  • Select a navigation pattern based on the user’s needs. Navigation should accommodate the needs of the majority of your website visitors. For example, it’s better to avoid hamburger-menu navigation if the majority of your users aren’t familiar with the meaning of the icon itself.
  • Prioritize navigation options. A good design team will prioritize navigation options according to common user tasks, considering both priority and frequency of tasks.
  • Make it visible. Minimize the user’s cognitive load by making important navigation options permanently visible. When we hide navigation options we risk that visitors won’t be able to find them.
  • Communicate the current location. Failing to indicate the current visitor’s location is a common problem on many websites. If visitors have to ask, “Where am I?”, that’s a clear indication that your navigation needs some work. For large websites, offer location indicators like breadcrumbs.

Visual and functional design of web links

Links are a key element in web navigation. Their visual and functional design has a direct impact on usability. Follow a few rules with these interactive elements:

  • Recognize the difference between internal and external links. Users expect different behavior for internal and external links. All internal links should open in the same tab so that visitors can use the “back” button.
  • Change the color of visited links. When visited links don’t change color, users could unintentionally revisit the same pages multiple times.
  • Double-check all links. It’s frustrating to arrive at a 404-error page. Use tools like Dead Link Checker to find any broken links on your website.

“Back” button in a browser

The “back” button is perhaps the most used button in the browser, so make sure it works according to user expectations. When a user follows a link on a page and then clicks the “back” button, they expect to return to the same spot on the original page. Avoid situations in which clicking “back” brings the user to the top of the initial page, instead of where they left off, especially on long pages. Losing their spot forces the user to scroll through content they have already seen, which leads to unnecessary interaction cost.


Breadcrumbs are a set of contextual links that function as a navigation aid on websites. It’s a secondary navigation scheme that usually shows the user’s location on a website.

While this element doesn’t require a lot of explanation, a few things are worth mentioning:

  • Don’t use breadcrumbs as a replacement for primary navigation. Visitors should use the main menu to navigate; breadcrumbs should only support the visitors in that. When visitors rely on breadcrumbs as a primary method of navigation, rather than an extra feature, it is a clear indication of poor navigation design.

Local SEO is About Bringing Customers Through Your Doors

One of the best tools at your disposal to grow your business is search engine marketing. Lexington, KY business owners and business owners around the United States can benefit immensely from working with AD-IOS, a digital media agency with 20-plus years of industry experience. When it comes to placing advertisements with search engines we understand search engine marketing, or SEM, and know exactly how to introduce a company into this highly valuable sector. AD-IOS Digital Media Company is a Google Partner and specializes in Google Ads or Google Adwords.


As a Google Partnered agency we have seen many agencies set up accounts only for ours to outperform theirs in a matter of days.  Paid ads include services such as Google Ads (SEM), Display Ads, Social Media Marketing Ads, and Video Ads, all from certified, experienced staff. We help drive traffic to your website that works with your SEO. 

Quality Skills

The skillset for SEO experts is typically quite broad, but there’s normally a baseline of traits that contribute to their digital prowess. In considering how you or your SEO service  provider handles your optimization, keep an eye out for these 10 skills.

Content marketing strategy 62 %
Digital consultancy 86 %
Mobile Marketing 52 %
Reputation management 40 %


Creative Arc is an interactive design & development studio in Minneapolis, Minnesota. We specialize in solving problems to produce intelligent designs, deliver engaging experiences and build meaningful connections. We work with great clients all over the world to create thoughtful and purposeful websites.
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